INFORMATION WE MAY COLLECT We may collect personal information, including your name, mailing address, telephone number, email address, text message address, transaction information, credit or debit card information, birth month or other demographic information. We may collect this information when you: – make a purchase online or by phone – save your information with us online or visit our site (COOKIES) – register for a any of our trainings or events – participate in a contest, sweepstakes, promotion or survey – make inquiries concerning our merchandise or services – participate in any geolocation services we offer – are referred to us through a third-party marketing promotion.
HOW WE USE THE INFORMATION WE COLLECT We may use the personal information we collect to: – process, track and fulfill your order and contact you about the status of your order – tell you about and administer conferences, contests, sweepstakes and promotions – send you surveys about our products or services – respond to your inquiries regarding our products or services – learn about your shopping preferences and improve your shopping experience – help us address problems with and improve our site and our merchandise and services – protect the security and integrity of our site.
FILES As is true of most websites, we gather certain non Personal Information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click stream data. We link this automatically-collected data to Personal Information. We use a third-party tracking service that tracks non-Personal Information about visitors to our Sites in the aggregate. We may use this information to analyze trends, to administer our Sites, to track users’ movements around our Sites and to gather demographic information about our user base as a whole.
TRACKING PIXELS We also employ a software technology called clear gifs, that help us better manage content on our Sites by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ Personal Information. We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing.